Uber IPO
Uber’s IPO was a pivotal moment for the company. We saw the event as an opportunity to coordinate creative efforts around a large-scale, public-facing showcase of our brand.
Role: Experiential design, design direction, digital content concepting, event activation, on-site installation supervision, project management
The team that worked on this project was huge (over a hundred), but key contributers were: Braz de Pina, design lead; Nikolai Cornell, motion lead; Monina Dolan, spatial lead; Nima Ramazan-Nia, production
In the morning, we created a lively Uber Eats activation at the entrance to the New York Stock Exchange—bagels, coffee, and premium juice from local restaurants.
Brand TV spot
Eid, an Uber Bus driver from Cairo, Egypt (digital short)
Rani, a driver from Bhubaneswar, India (digital short)
London media displays in context
©2024
motion type from kielm's kinetic generator