Joby Aviation Rebrand
Joby is the global leader in electric flight. The company is ramping up its operations and preparing to transition from research & development to a consumer-facing brand.
I led the rebrand from initial concept and vision to a fully-formed design system. We partnered with TinyWins to craft the brand to capture the optimism of the golden age of flight, redefined for a new era. The project was an overhaul for the brand, addressing logo, wordmark, color, custom type, motion, layout, illustration, tone of voice, and strategic positioning.
I led the website through the completion of the design phase: www.jobyaviation.com.
The brand was featured on Brand New. The website won Site of the Day and a Developer Award at awwwards.
Role: project lead, creative direction, design
©2026
motion type from kielm's kinetic generator